Business Benefits

Here are a few proven outcomes:

Customers:

86% of consumers indicated that when price and quality were equal, linking with a charity would make the difference to which product they purchased. (Winning Game 1996)

People:

88% of British employees believe that it is important that the organisation they work for is committed to living its values, but only 45% believe their employer does. (FastForward Research 2003)

Corporate Social Responsibility:

86% of consumers had a better perception of a company trying to do something to make the world a better place. (Winning Game 1996)

Leadership:

4 in 5 Chief Executives argue that the business benefits of engagement are not exaggerated. (FastForward Research 2003)