About Us

Branding Questionnaire

It is important that as we move forward we have an identity that will have meaning to our patients and supporters for the next 30 years.

Should the results of the questionnaire suggest a rebranding of St. Margaret’s is needed it will be a simple affair as most of our material is produced in-house, as and when we need it. Please be honest in your opinions and be assured that we will not be spending money on this at the expense of patient care but rather as a way of generating a greater affinity to the charity and to broaden our reach (if that need is indicated) to assure that support in maintained.

	When referring to this organisation in conversation, what do you normally say? (please tick as many as a apply.	St. Margaret's Somerset Hospice St. Margaret's Hospice The Hospice St.Margaret's Other
	What does the word ‘hospice’ mean to you? Please tick as many as apply	A place where people come to die A place for people to get help A place for weary travellers A place which treats symptoms A place that gives quality of life back A place which helps families to live with a life-limiting illness Don’t know
	What does St. Margaret’s mean to you? Please tick as many as apply	It is a charity It is just a name It is linked with a saint It is derived from the old Taunton Leper lodge Haven’t really thought about it It is just The Hospice Other
	When was the last time you saw the logo (other than on this website)	Today In the last week In the last month In the last 6 months Never
	If you have seen the logo before please tell us where that was?	At the hospice At a fundraising event One of the shops On the shop’s delivery van On an appeal letter On St. Margaret’s literature On the website At my GP’s surgery On a collection box Other
	When you look at the logo, what does it say to you about the organisation (please tick all that apply)?	Hospice Hospital Religious Secular Reliable Unreliable Old fashioned Modern Easy to read Hard to read Friendly Off putting Understandable Puzzling Clean Fussy I like it I dislike it I don’t feel anything about it Colours are good Colours are bad Never see it in colour It is attractive to an older audience It attractive to a younger audience It is attractive to all Other
	Our mission statement and aspiration is: To provide high quality specialist palliative care for whoever needs it, whenever and wherever it is needed in Somerset. Our logo needs to reflect this mission. Please tick whichever (as many as you wish) of the following statements where you believe the logo conveys this.	Conveys all this well Demonstrates quality Relates to palliative care Relates to breadth of service Relates to Somerset
	If you had to guess the size of St. Margaret’s would you say it was a:	Small charity Medium sized charity Large charity
	If St. Margaret’s was a picture what would it be?

	If St. Margaret’s was an object what would it be?

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