Many people know a friend, relative or neighbour who has been cared for by St. Margaret’s Hospice since the charity was founded in 1980 – after all, one in three people in Somerset will need our support at some time in their lives. Last year we touched the lives of more than 3,800 people across Somerset.

So how could your business benefit from supporting a local cause that is close to many people’s hearts?

Increase brand recognition

Associating your brand with St. Margaret’s Hospice – whether at popular events like the Glitter Run or in our newsletters – creates a positive impression of your business in the minds of our thousands of loyal supporters. Next time they’re looking for the service or products you sell, that goodwill could be the difference between choosing you or your competitor.

Attract and retain staff

Research shows that today’s young people want to work for companies that have a positive social impact. Amid low unemployment and a competitive market for talent, potential recruits are increasingly looking for employers whose values match their own.[1] Charity partnerships can be a great way of showing that you’re a business with a heart, and benefits such as time off for volunteering and charitable gift matching are popular with millennials.[2]

Engaged and motivated employees

Volunteering or fundraising can be a fun way to get your people working together away from the workplace, boosting team spirit and morale. Just look at what a great time the lovely people from Costa Express had when they spent a day decorating our Taunton hospice in this short video.

Fantastic PR opportunities

If your teams are doing something good for their local community, it’s a great opportunity to shout about it. Here’s a fantastic example from our friends at Western Power Distribution, who did an amazing job recently collecting donations and revamping our retail distribution centre.

References:

[1] https://www.forbes.com/sites/kaytiezimmerman/2016/09/22/company-sponsored-volunteer-programs-are-keeping-millennials-happy/#32807b1878da

[2] https://www.forbes.com/sites/kaytiezimmerman/2017/10/01/5-things-we-know-millennials-want-from-a-job/#57d89c847809